WWF - the ant rally

To celebrate its 50th anniversary the WWF asked for a unique
way to raise attention for their worldwide conservation projects.
the idea: 500,000 ants. Carrying their concerns on hundreds
of tailor-made leaf-billboards through a custom built terrarium.
Representing a strong political statement against the deforestation
and devastation of their natural habitat. For the first time nature
spoke for itself in an unique and unseen way.
Turning advertising into: Antvertising!
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