A straight forward award-winning print campaign for the world famous, almost mythical, alternative travel guides by "Lonely Planet"
When you're searching for travel destinations online the 1st results pretty much all look the same. Giving you a very one-eyed picture of a place you might love to visit. Lonely Planet is the counterdraft – which you instantly realize once you take a look at the travel guide covers.
Art Direction by Zorica Micic
Art Direction by Zorica Micic
