A straight forward award-winning print campaign for alternative travel guides by "Lonely Planet".
When you're searching for travel destinations online the 1st results pretty much all look the same. Giving you a very one-eyed picture of a place you might love to visit. Lonely Planet is the counterdraft – which you instantly realize once you take a look at the travel guide covers.
Art Direction by Zorica Micic
Art Direction by Zorica Micic
