To celebrate its 50th anniversary the WWF asked for a unique
way to raise attention for their worldwide conservation projects.
the idea: 500,000 ants. Carrying their concerns on hundreds
of tailor-made leaf-billboards through a custom built terrarium.
Representing a strong political statement against the deforestation
and devastation of their natural habitat. For the first time nature
spoke for itself in an unique and unseen way.
Turning advertising into: Antvertising!
way to raise attention for their worldwide conservation projects.
the idea: 500,000 ants. Carrying their concerns on hundreds
of tailor-made leaf-billboards through a custom built terrarium.
Representing a strong political statement against the deforestation
and devastation of their natural habitat. For the first time nature
spoke for itself in an unique and unseen way.
Turning advertising into: Antvertising!
🐜
🌿
![](https://cdn.myportfolio.com/c3a11b4e7b46f44323481e0ba7ced626/dfa2ee3f-1aa2-404c-91ea-1568e1e9ea0e_rw_1920.jpg?h=7b111a76c707944d2deabc61bda34d0c)
![](https://cdn.myportfolio.com/c3a11b4e7b46f44323481e0ba7ced626/f24f9e45-4822-432a-811c-5711e23454f2_rw_1200.gif?h=39e042972babac50be8ea1bab998daa4)
💪
![](https://cdn.myportfolio.com/c3a11b4e7b46f44323481e0ba7ced626/2061b08b-1c25-4b3d-92dc-0e81dde6ce72_rw_1200.jpg?h=35f411ad94642bfd355773d8f9b9226e)
![](https://cdn.myportfolio.com/c3a11b4e7b46f44323481e0ba7ced626/e7681cf0-df8f-4945-9f25-e9f5189cad1a_rw_1200.jpg?h=a9da3ea69d3840235399cbb7926e1881)
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![](https://cdn.myportfolio.com/c3a11b4e7b46f44323481e0ba7ced626/f7e69acc-4c6f-4c75-8f93-9fd5f666d835_rw_1200.jpg?h=2fe2211e6e2b65b3ec783c4e51890819)
![](https://cdn.myportfolio.com/c3a11b4e7b46f44323481e0ba7ced626/63548dbe-d2e5-4b79-81a7-e049c33fa494_rw_1200.jpg?h=53bcca84240ee46c2060070dc0929a67)
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![](https://cdn.myportfolio.com/c3a11b4e7b46f44323481e0ba7ced626/3d4ad8f8-75c9-4ffe-932c-06b7d7173edf_rw_1200.jpg?h=3d640715b3fa0e687920904841cb7770)
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