To celebrate its 50th anniversary the WWF asked for a unique
way to raise attention for their worldwide conservation projects.
way to raise attention for their worldwide conservation projects.
The idea: 500,000 ants. Carrying their concerns on hundreds
of tailor-made leaf-billboards through a custom built terrarium.
of tailor-made leaf-billboards through a custom built terrarium.
Representing a strong political statement against the deforestation
and devastation of their natural habitat. For the first time nature
spoke for itself in an unique and unseen way.
and devastation of their natural habitat. For the first time nature
spoke for itself in an unique and unseen way.
This piece of work won everything you can think of – including a full house in Cannes. From Bronze to Grand Prix for Good.
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